Staremo a vedere se anche AMD stringerà qualche accordo con le case come DreeamWorks.
"SANTA CLARA and GLENDALE, Calif. – July 8, 2008 – Intel Corporation and DreamWorks Animation SKG, Inc. (NYSE: DWA) today announced they have formed a strategic alliance aimed at revolutionizing 3-D filmmaking technology, beginning with Monsters vs. Aliens, which is slated for a domestic release date of March 27, 2009. As previously announced, DreamWorks Animation has committed to producing all of its feature films in stereoscopic 3-D beginning next year.
The strategic alliance will take advantage of Intel´s visual computing products and tools and DreamWorks Animation´s expertise in content creation to advance the in-theater entertainment experience.
To meet the increased demands of creating 3-D animated feature films, Intel will provide DreamWorks Animation with the latest high-performance processing technologies, including future chips with multiple processing cores. Intel software engineers will help to optimize DreamWorks´ applications for these advanced processors. By converting its computing infrastructure to an Intel-based system, DreamWorks Animation will enable its artists to work with new, state-of-the-art 3-D authoring tools to render higher quality images more quickly and to modify them with greater ease.
"This alliance unites the best in computer-generated moviemaking and computing performance to deliver a new level of in-theater entertainment," said Paul Otellini, Intel president and CEO. "The high level of inventiveness at DreamWorks Animation has positioned it as a leader in entertainment technology, and incorporating the Intel platform allows them to deliver incredibly rich digital 3-D content to the big screen – raising the bar for the industry as a whole."
"Our objective is to significantly heighten the movie going experience using DreamWorks Animation´s ground-breaking 3-D filmmaking tools," said Jeffrey Katzenberg, CEO of DreamWorks Animation. "Technology plays a significant role in enabling our artists to tell great stories. By utilizing Intel´s industry-leading computing products, we will create a new and innovative way for moviegoers to experience our films in 3-D."
In addition to working with DreamWorks Animation to enhance the in-theater entertainment experience for consumers, Intel will work to develop and promote next-generation 3-D viewing experiences and technology on a range of other platforms, including home theater, personal computers, video games, online environments and mobile devices."
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